Wednesday, July 2, 2008

Signage for Mobile Car Wash Vehicles

If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising. But what type of signage should you put on it? Your work vehicles will be very visible in the parking lots while you are working. It will be seen all day long as it is driven around town and when it is parked and you are working. The truck should be used as a sales tool. This brings us to the topic of signage on the van or truck. How can we sell car washes, recruit new customers and at the same time provide a proper image for our customers and the corporations where we clean cars at?

The best way to attract new customers is to have a very simply sign such as: “$5.00 Car Wash.” This sign should appear in three or four places on the car wash truck. It should have five inch tall blue vinyl letters. It will be your greatest use of signage for point of sale walk-ups. Walk-ups are those people who see you washing a car and approach the truck to inquire about services. This is a highly effective use of advertising and has been making money for Professional Mobile Car Wash Companies for decades. It’s a friendly message telling customers “Hey, if you want a car wash, we are here to help and we only charge $5.00 for the basic exterior wash.”

For the rear of the truck, van or trailer unit you should have at least one additional sign to catch the reader and make them think; a slogan, which you might change every six months or so:

Go For It

Just Do It

Team - Together Everyone Accomplishes More

Help Us Clean Up!

Is Your Job All Washed Up

Wash Us Grow

It’s A Clean Job

You Can Have It All

Make The Call, Have It All

It’s A Blast

The sign should be made of vinyl letters to match your company logo and color scheme.

Magnetic Signs

If you choose to use magnetic signs; these signs should be clean at all times. When cleaning or washing, the truck signs should be taken off, cleaned, then dried front and back. Also clean off the dirt ring around the edges. Signs should be placed back on the truck without overlaying across bodylines. This way they won’t blow off on the freeway. Make sure signs lay flat. If they are wrinkled then they will blow off. Wrinkled signs should be laid out flat in the sun so that they unwrinkle in the heat. No cleaning agents should be used on the back of the signs. If the front gets dull, use silicon gell on them; the thickest you can find for rubber treatment. All vinyl lettering and signage can use a little silicon from time to time too.

Keep up your image, stay efficient and do it right the first time.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Does Your Landscaping Company Need Magnetic Signage?

If you run a landscaping company, you're always in the market for new business. Even the most delighted clients still move, change jobs, and disappear for all sorts of reasons. You always need to find new customers to take the place of those who leave - even if you're doing do everything right. It's not enough to be the best landscaping company -- you must find a way for new customers to understand that you have a great landscaping company company and how to find you. One of the best ways to handle this marketing/advertising need is to invest in a set of high-quality magnetic truck signs.

Read on to learn how magnetic signage can get customers calling you, and imagine your landscaping company enjoying the benefits:

1. Your magnetic vehicle signs create an immediate response. There's no need to wait for printing and distribution like with other advertising. With a good message, you'll get customers calling instantly. A number of my clients have received calls from people driving right next to them to see if they could schedule a time for a bid. You can't get much faster than that! The magnetic signs absolutely do work and they will pay for themselves over and over again.

2. When someone across the street sees your sign, they assume you're worth the risk. Since a neighbor has thought you were a good choice, they’ll avoid looking someone up in the phone book. A number of my clients have get asked to come down the street to give an estimate while they're in the middle of delivering an estimate to their neighbor.

3. Magnetic signs are a one shot expense. After you have your magnetic vehicle signs , they're yours forever. Unlike a lot of other advertising, there’s no monthly payment to keep bringing in new customers. Simply by doing the driving you already do or keeping your truck parked in a good location, you are putting your landscaping business name in front of people who are in the same boat as your current customers.

4. The signs are removable. Neighborhood associations limit the kind of signage acceptable while in the neighborhood. Since you can take the magnetic vehicle sign easily - you taken care of the problem in a jiffy. Just take your magnetic sign from your vehicle, and you're good to go.

5. With attractive and well-composed magnetic truck signs, your service stands out from the rest and have your message noticed. The key to this is spending enough time planning the layout of your vehicle signage. You need to work with a magnetic sign maker who will partner with you to create a powerful marketing message. You are an expert at landscaping, and you need to partner with a magnetic sign maker who is an expert at bringing you more customers. Request and review a proof before your signs are finished.

6. Your signs are easy-to-maintain and long-lasting. Simply follow the directions your sign maker provides. Every month or so, the magnetic vehicle signs ought to be removed, washed with a mild detergent, and then air-dried. Quite a few of my clients have had magnetic signs for years that look as great as they did when they were made.

7. This is a great, cost-effective tool for attracting customers. Magnetic signs are so much easier to afford than nearly every other form of advertising. The cost of a couple of magnetic signs will only be about $80 - that's far cheaper than yellow pages or newspaper advertising.
Consider the possibilities: since magnetic signage is so cost-effective, if you get help from your friends and family, you could have a fleet of cars all around the area advertising your landscaping company and phone number. That would bring in so much business you might need to expand just to keep up with the demand.

Before you drop one red cent on your magnetic signs, though, you must understand that not all sign makers or magnetic vehicle signs are alike. You need to get the free consumer report available on http://www.magnetic-signs.info prior to selecting a magnetic sign company. You'll save a lot of time, money, and pain.

Daiv Russell is a small business marketing consultant with Envision Web Promotion specializing in small business marketing and internet marketing. Visit our site to get your free report on how to transform your Landscaping company website from dumb as an ox into a cash cow.

Thursday, June 26, 2008

Do Magnetic Signs For Your Cleaning Service Really Work?

If you're a cleaning expert, you're always looking for more business. Even your biggest fans simply change jobs, move, or disappear for a number of reasons. You need to constantly bring on new customers to replace those who leave - even when you do everything right. You have to do more than just be the best at what you do -- you have to figure out a way for potential customers to understand that you run a great cleaning service and how to locate you. One of the best ways to handle this need for additional sales is to invest in a set of high-quality magnetic vehicle signs.
Take a second to learn how magnetic signs can drive more customers to your door, and imagine your clearning service reaping the rewards:
1. Your magnetic signs will generate immediate response. There's no need to wait for printing and distribution like with yellow pages or valpak advertising. With a good marketing message, you'll get calls immediately. Quite a few of my clients have received calls from people driving right next to them to see if they could schedule a time for a bid. You can't get much faster than that! The magnetic signs absolutely bring in the customers and they will pay for themselves in no time.
2. When someone across the street sees your sign, they assume you're worth the risk. Since someone in their neighborhood has already hired you, they'll just work directly with you and save time. Some of my clients have get asked to come next door for an estimate while they're working for their neighbor.
3. Magnetic car signs are a one time expense. After purchasing your magnetic signage, they're all yours. Unlike a lot of other advertising, there's no continued payment each and every month to keep bringing in new customers. Simply by doing the driving you already do or keeping your car parked in a good location, you are putting your cleaning business name in front of people who are in the same boat as your current customers.
4. The signs come off easily. Neighborhood associations limit the kind of signage that can be displayed. Since you can easily remove your magnetic sign - you instantly solve the problem. Just take your magnetic sign from your car, and you're in.
5. With attractive and eye-catching magnetic signs, your service stands out from the crowd and get recognized. The secret to this is paying enough attention to the layout of your car signage. You need to work with a magnetic sign company who will partner with you to create an effective marketing message. You are an expert at cleaning, and you need to partner with a magnetic sign maker who is an expert at getting you more business. Request and review a proof before your signs are done.
6. Your signs are easy-to-maintain and long-lasting. Simply follow the directions your sign maker provides. Every sixty days or so, the magnetic car signs ought to be removed, cleaned with warm soapy water, and then air-dried. A number of my clients have had magnetic signs for years that look as great as they did when they were made.
7. This is a great, cost-effective tool for attracting customers. Magnetic signage is so much more affordable than nearly every other form of advertising. The cost of a couple of magnetic signs will only run you about $80 - that's much cheaper than yellow pages or newspaper advertising.
Imagine the possibilities: since magnetic signage is so cost-effective, once you enlist the support of your friends and family , you could have a fleet of cars all around town advertising your cleaning service and phone number. That would bring in so much business you might need to expand just to keep up with the demand.
Before you pay your first dollar on your magnetic signs, though, you need to know that not all sign makers or magnetic signs are equal.
You need to get the consumer message available on http://www.magnetic-signs.info prior to selecting a magnetic sign company. You'll save yourself a great deal of effort, money, and heartache.
Daiv Russell is a small business marketing consultant with Envision Web Promotion specializing in small business marketing and internet marketing. Learn how to make your clearning service start bringing clients to your doo. Or get daily marketing tips from his Small Business Marketing Blog